How a hands-off email strategy added $150K+ to a watch dealership's revenue in under a year

The client

Belor Time Legacy is a luxury watch dealership in New York City, selling mainly Rolex and Tudor pieces to serious collectors and first-time buyers alike. In a market where trust and timing matter more than small discounts, email is supposed to be one of the strongest tools a watch dealership has.

Why they wanted to work with us

They wanted to grow their online marketing and increase revenue through email, but without having to run it themselves. They needed someone they could hand the whole channel to.

Why they chose us

They found us through cold outreach. They were already open to investing in email marketing, and what won them over was the plan we put together and how clearly it reflected the values of the watch and jewelry industry. They could tell we understood the niche, not just email marketing in general.

The transformation

Before we stepped in, there was one email automation running: an abandoned cart flow that never actually worked. That was it. No newsletter, no strategy, no consistent presence in anyone's inbox.

Now the brand sends a biweekly newsletter that has become one of its strongest sales channels. Thousands of opens and hundreds of clicks, and on more than five occasions, a subscriber saw a specific watch featured in the newsletter and bought it later.

Beyond the newsletter, we built out three automations (abandoned cart, browse abandonment, and a winback flow for past customers) that have added roughly $100,000 in revenue on their own, running quietly in the background with no extra work from the client.

The campaigns tell the same story. A Father's Day send brought in about $26,000, and a Christmas campaign brought in about $13,000, both from single sends to the same list that used to sit untouched.

That meant:

• Writing copy that spoke to collectors the way the owner would speak to them in person, not like a discount code dump
• Making every send feel elegant and considered, reflecting the niche
• Timing sends around the moment holiday shopping intent actually peaks, not just "the week before"